If you're looking for how to sell more houses as a real estate agent, here's your quick answer:
Selling houses in today's market can be challenging, but incredibly rewarding. Whether you are new to the industry or a seasoned pro, staying ahead of the competition requires a good marketing plan and a strong online presence. The National Association of Realtors found that 89% of buyers recently purchased their homes through a real estate agent, which shows the importance of your role in the market.
We'll explore essential strategies to help you master the market and sell more houses. These tips are designed to be practical and easy to implement, allowing you to focus on what you do best—selling homes. With the right approach, your listings can get the visibility they need to attract potential buyers.
Prepare to transform your real estate business and increase your sales.
Overview of strategies for selling more houses as a real estate agent - how to sell more houses as a real estate agent infographic infographic-line-3-steps
Build a Strong Online Presence
Create a Website
Creating a website for your real estate business is essential. It serves as a digital hub where potential buyers can see your listings, learn about your services, and get in touch with you.
Include features like a mortgage calculator to add value for visitors. This tool helps them estimate payments, making your website more useful and engaging.
Pro tip: Regularly update your listings to keep your website fresh and relevant. This encourages repeat visits and helps build trust with potential clients.
Build a Blog
Starting a blog is a great way to demonstrate your industry expertise and improve your website's SEO. By creating SEO-optimized content, your posts are more likely to show up in search results.
Tools like Google Analytics and Ahrefs can help you identify the keywords your target audience is searching for. Use these insights to craft content that answers their questions and meets their needs.
Why this works: A blog positions you as an authority in real estate, helping to build credibility with potential clients. It also keeps your audience engaged and coming back for more information.
Leverage Social Media
Social media platforms like Facebook, Instagram, Twitter, and LinkedIn are powerful tools for reaching a wider audience. Share your blog posts, property listings, and market updates to keep your followers engaged.
Use social sharing buttons on your website and blog to make it easy for visitors to share your content. This can help increase your visibility and attract more potential buyers.
Pro tip: Join local Facebook groups and participate in discussions. This helps you connect with your community and establish yourself as a local expert.
Why this works: An active social media presence shows that you are knowledgeable and engaged in your market. It helps build trust and makes it easier for potential clients to reach out to you.
By focusing on building a strong online presence, you'll be well on your way to mastering the market and selling more houses as a real estate agent. Next, we'll explore advanced marketing techniques to further boost your sales.
Use Advanced Marketing Techniques
Develop Email Marketing Campaigns
Creating effective email marketing campaigns is a powerful way to stay connected with past and potential clients. A monthly newsletter can keep your audience informed about new property listings, market trends, and upcoming events.
Why this works: By keeping in touch, you stay top of mind, increasing the chances of referrals and repeat business. Use engaging subject lines to improve open rates. For example, "Don't Miss These New Listings!" creates urgency and curiosity.
Pro Tip: Include images of properties that link to full listings, video walkthroughs, or virtual staging. This makes your emails visually appealing and informative.
Employ Virtual Staging
Virtual staging allows buyers to see what a home could look like with furniture and decorations, all without the cost and hassle of physical staging. According to a 2023 study, 85% of staged homes sold for 5-23% more than unstaged homes.
Why this works: Virtual staging helps buyers envision themselves in the home, making it easier for them to see its potential. This is especially useful in a post-pandemic world where many buyers prefer online tours.
What we like: Online staging saves time and money while still providing a realistic view of the property.
Try Experiential Marketing
Experiential marketing engages prospects by inviting them to interact with your business in real-world situations. Host tours of the area, hold educational events about home buying, or arrange themed open houses.
Why this works: This method brings your brand to life through immersive experiences, making deeper connections with potential buyers. Unique events can make your listings stand out in a crowded market.
Pro Tip: Partner with local businesses to create memorable open house events. For example, have a local chef do cooking demonstrations in the kitchen.
Use Drone Photography
Drone photography captures stunning aerial shots of a property's exterior and surrounding landscape.
Why this works: Aerial shots add a layer of professionalism and excitement to your listings. They provide a comprehensive view of the property and its location, which can be particularly appealing for homes in beautiful areas.
What we like: Drone videos can supplement your virtual tours, showcasing features like pools and patios from unique angles.
Film Video Walkthroughs
Video walkthroughs offer a detailed tour of your property, allowing buyers to explore every nook and cranny from the comfort of their homes. You can use video software to create high-quality tours or keep it casual with a self-filmed walkthrough.
Why this works: Video content is highly engaging and can reach a wider audience. Adding trending music can make your videos more appealing, especially on platforms like Instagram and TikTok.
Pro Tip: Use video walkthroughs to highlight unique features of the home and your personality. This helps build credibility and trust with potential clients.
Engage with Your Local Community
Partner with Local Businesses
Building strong local partnerships is key to establishing your presence in the community. Collaborate with local vendors for staging, home repairs, or even open house treats. This not only supports small businesses but also provides a mutually beneficial relationship that can lead to consistent referrals.
Example: Glennda Baker’s friend, Monica Carr, sends home-baked brownies to new graduates in her area. This unexpected gesture has generated more deals for her than any other source because parents are often looking to downsize once their kids leave for college.
Host Home-Buying Workshops
Hosting educational events can position you as the go-to expert in your area. Partner with local lenders, home improvement services, and other relevant professionals to offer comprehensive workshops. These events can cover topics like "Top Home Improvements to Undertake Before Selling" or "Understanding the Mortgage Process."
Pro Tip: Create helpful printouts and offer popular refreshments to make the event more engaging and memorable.
Create Neighborhood Guides
Buyers crave detailed information about the neighborhoods they are considering. Provide them with guides that include local events, restaurant openings, and even zoning hearings. These guides can be distributed as blog posts, social media content, or even printed booklets.
Case Study: A Charleston agent sends out a monthly list of local events, which has become so popular that people refer to it as “Debbie’s calendar.”
Interview Local Business Owners
Local businesses are the heartbeat of your community. Spend time interviewing business owners and turn these interviews into blog posts, podcast episodes, or social media content. This not only provides valuable content for your audience but also strengthens your community ties.
Pro Tip: Include a video component in your interviews to make them more engaging. Share these videos on your social media platforms to reach a wider audience.
Leverage Traditional and Digital Advertising
Run Google Ads
Google Ads are a powerful tool for real estate agents. They help you reach potential buyers who are actively searching for properties. PPC ads (pay-per-click) can target specific keywords, ensuring your ads appear in front of the right audience.
Competitor targeting is another effective strategy. By running ads against your competitor’s name, you can attract clients who are already interested in similar services. This method can help you capture a larger market share.
Pro Tip: Use ad networks like Google to display your ads across various websites, increasing your visibility.
Use YouTube Pre-Roll Ads
YouTube pre-roll ads are short video advertisements that play before the main video content. These ads are excellent for retargeting—reaching out to potential clients who have visited your site but haven't converted yet.
Imagine someone visits your site, checks out a listing, but leaves without taking action. With YouTube pre-roll ads, you can remind them of your offerings and encourage them to return. This brand recall can be very effective in nudging prospects back to your site.
Pro Tip: Keep your pre-roll ads short and engaging. Highlight key features of your listings or share a quick client testimonial.
Implement QR Codes
QR codes are a great way to bridge the gap between your physical and digital marketing efforts. Place them on for-sale signs, open house ads, and mailers. When scanned, these codes can direct potential buyers to virtual tours, property details, or your contact information.
One of the best parts about QR codes is that they are easily trackable. You can measure which physical marketing materials are driving the most traffic to your site.
Pro Tip: Use QR codes to offer something valuable, like a virtual tour or a downloadable property brochure. This will encourage more people to scan and engage with your content.
Use Print Advertisements
Despite the digital age, print advertisements still hold value. Use newspapers, magazines, and direct mail to reach a broader audience.
For instance, a well-placed ad in a local newspaper can attract older clients who might not be as active online. Similarly, a glossy magazine ad can catch the eye of high-end buyers.
Billboards are another traditional advertising method that can create a significant impact. Placing a billboard in a high-traffic area can increase your visibility and brand recognition.
Pro Tip: Combine print ads with digital efforts. Include a QR code in your print ads to direct readers to your website or a specific property listing.
Leveraging both traditional and digital advertising methods can significantly boost your visibility and help you sell more houses. Next, we'll explore common questions about how to succeed as a real estate agent.
Frequently Asked Questions about How to Sell More Houses as a Real Estate Agent
How many houses do most realtors sell?
On average, real estate agents sell about 12 homes per year, according to the National Association of Realtors (NAR). However, this number can vary widely based on experience, market conditions, and the agent's marketing efforts.
How to add value as a real estate agent?
Adding value as a real estate agent is crucial for standing out in a competitive market. Here are some ways to do it:
Client Assistance: Provide exceptional customer service. Be available, responsive, and proactive. Help clients understand the buying or selling process, and offer advice custom to their needs.
Market Data: Share up-to-date market data and trends. Use tools like Google Analytics and Ahrefs to gather insights. This helps clients make informed decisions.
Asset Value: Offer professional advice on how to increase the value of their property. This could include staging tips, minor repairs, or curb appeal improvements.
How to market a property as a realtor?
Marketing a property effectively can make all the difference in how quickly and for how much a home sells. Here are some strategies:
Real Estate Websites: List properties on popular real estate websites like Zillow. According to NAR, 89% of buyers recently purchased their homes through a real estate agent or broker, often found via these platforms.
Zillow Profile: Create a detailed Zillow profile. Include high-quality photos, virtual tours, and comprehensive property descriptions. This increases your visibility to potential buyers.
Property Listings: Keep your property listings updated and detailed. Include all relevant information, such as square footage, number of bedrooms and bathrooms, and special features. High-quality photos and video walkthroughs make a big impact.
SEO Content: Use SEO to make your property listings and website more findable. Write blog posts about local market trends, homebuying tips, and other relevant topics. This can drive more traffic to your listings.
By understanding these key aspects, you can better position yourself to sell more houses and build a successful career as a real estate agent. Next, we'll dive into the conclusion to wrap up our insights.
Conclusion
Selling more houses as a real estate agent isn't just about knowing the market. It's about leveraging premium content and building trust and authority in your niche. At WordEstate, we understand the power of high-quality content in driving lead generation.
By creating valuable, engaging content, you can position yourself as a trusted advisor in your community. This builds credibility and keeps you top-of-mind for potential clients.
The right content can answer your clients' questions before they even ask them. It can guide them through complex decisions and make them feel more confident in choosing you as their agent.
To lift your real estate business, consider partnering with WordEstate for monthly expert content packs. Let us help you transform your online presence and master the market.
With these strategies, you're well on your way to selling more houses and building a thriving real estate career.
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